Sourcing & Manufacturing
Product Differentiation
Learn How to Make Your Products Stand Out from the CompetitionWhen you’re shopping online it’s not uncommon to see dozens or even hundreds of products that look exactly the same. These are commonly referred to as private or white label products and most lack any form of differentiation. In this class we’ll teach you all about product quality, product grade, and several methods of differentiation so you can stand out from the crowd.
- 5.0/5.0
- Skill Level: Intermediate
- Format(s): In-Person | Online
Class Description
With over 300 million products available on Amazon it can be hard to stand out from the crowd. The truth is that most eCommerce brands know little to nothing about product differentiation and market based on what they think consumers want. This leads to products with very short lifespans and margins that quickly vanish over time.
In this course, we'll help you understand how to make your products more significant and hightlight benefits that address real customer needs. You'll learn advanced methods that increase the perceived value of your products and increase the product lifespan.
Learning Objectives
- Understand the Product Lifecycle and the Differences Between Grade and Quality
- Understand About Customer Needs and Product Benefits
- Understand How to Achieve Product Significance Through Intellectual Property (IP)
- Understand Cost Effective Ways to Differentiate Your Products
Frequently Asked Questions (FAQs)
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